We accidently stumbled on the Colourful Instagram page “Pretty Littles” – an online business that is focused on personalized accessories and clothing for children of all ages. The page is a burst of colours of cute, one of a kind products that every parent would wish for their child to have. Speaking to Nafla Faiz, the lady behind the scenes, we were able to find out the story of how the business came to be.
Nafla is the mother to three energetic boys and like any of us, is passionate about things such as reading, interior decor, chocolates and long walks on the beach and is a self-proclaimed Harry Potter geek. However her love and penchant for jewellery making and how she turned her hobby into a business is what has us writing about her.
Having hit a dead end trying to find accessories that matched her little sister’s clothes, she shares how she and her sister initially came up with ideas to overcome this. Her flare for making jewellery soon became apparent to friends and family and before she knew it, she had set up a Facebook page with the help of her sister.
Starting with designing and creating colourful headbands for kids in 2014, Nafla believes she is one of the Pioneers in introducing personalised hair bows to Sri Lanka. The business has now grown to include a diverse collection of products that are customized according to customers’ requirements. They offer personalised t-shirts, baby onesies, tutu skirts, kids and adult jewellery and wedding/party accessories. All of these are striking, unique and are great for little fashionistas.
At Prettly Littles, there is something for children of all ages – from newborns to teenagers. These accessories and clothing are suitable to be worn as casual everyday wear or even on special occasions. Their sparkly bows and headbands for example would add that perfect finishing touch to any outfit of a diva in the making, while their onesies are ideal for statement-making boss babies!
All products available at Pretty Littles are designed by Nafla herself and handles all aspects of the business from designing to sourcing materials, creating and even photography. When asked if she has a background in designing, she tells us that she is a self-taught designer. However, she isn’t entirely new to the field either, as she comes from a family of creatives in the apparels industry. Her Uncle, Aslam Hussein – one Colombo’s leading fashion designers, is one of her biggest influencers.
Nafla confidently tells us that what sets her products apart is that she solely focuses on quality over quantity. She also ensures that they are truly unique and uses a wide range of striking colours such as metallic and dull gold, rose gold in addition to soothing pastel shades. Apart from the usual child friendly fabrics she also uses materials and fabric such as faux leather, glitter backed fabrics and even tulle. Her collection of clothing and accessories are in line with the latest of trends as she says she stays updated through social media tags.
What we found most interesting is their range of personalized clothing, a trend that has been popular amongst adults for some time, but most often kids and toddlers are left out. According to Nafla, there is a high demand for personalized clothing. She explains how parents like to style kids’ outfits to include a personalized touch. This could be anything from their names, quotes and phrases to even brand logos.
As a business primarily targeting the customized market, and seeing the steady rise in demand for personalized clothing, Nafla tells us how she received an overwhelming response to her initial trial of customized outfits. These outfits are unique and interesting. With the option of choosing any slogan you want, printed in any material, parents can now ensure their kids sport stylish as well unique and exclusive clothing.
The boss lady strives at all times to create and deliver a product that exceeds the customer’s expectation. For this reason, she offers a seamless ordering process where you can browse through her products, share your own ideas and she will work her magic and have your order ready within a few days.
They say good things come in small packages, and the products on offer at Prettly Littles make great gifts for kids. What’s more, upon request, they offer beautifully packaged gifting options along with special notes that add a personal touch.
All items are affordably priced, and range from Rs. 350/- upwards. Personalized bracelets start at Rs. 350/- while hair bows range between Rs. 400/- to Rs. 1,000/- Kids’ clothing items start from Rs. 950/- and they even offer gift sets starting from Rs. 3,500/-
Pretty Littles makes appearances at occasional pop-ups and craft fairs but they mainly function as an online business. Do check them out for yourself and reach them through direct message on their instagram business page @prettylittles_sl and their personalized jewellery page on instagram @stringsncharms
By Shanya Cooray