Hameedia, Sri Lanka’s leading menswear specialist recently concluded the fifth edition of its highly anticipated, fashion showcase – Concept 2018. Governed by the theme of ‘CurioCity’, the show was a resounding success and was attended by Colombo’s fashion elite, several VIPs, and leaders of the business and fashion communities. Also present at this year’s event was Jack Eyers– Mr. England 2017/2018 who is also the Brand Ambassador of Envoy London, along with the first and second runners-up of the international competition Jack Hesslewood and Zac Oldershaw. The senior management as well as staff from Hameedia were also present at the showcase.
This year, the showcase featured an exclusive range of ready-to-wear and tailor-made collections for modern and stylish urban men. ‘CurioCity’, the theme of the event, drew on the latest fashion trends and included sophisticated and chic collections filled with staples and essentials as well as accessories made from the finest materials, that all featured an array of designs and prints. A total of seven exclusive clothing segments were presented including Down to Earth, Art in Loom, Contemporary, De Rigueur, GENZ, Prince of Wales and Celebrate Life and each collection will be made available throughout the course of next year at all Hameedia outlets.
These exclusive clothing collections comprised shirts, trousers, jackets, kurthas, printed shirts, smart casual must-haves, pieces for power dressing, as well as an array of formal attire that encapsulated the very essence of confidence and refinement.