Ask any parent and they will tell you that life changes once you have a kid. Suddenly you have a precious little one who becomes the center of your universe and for whom you only want the best. In this vein, many parents seek out beautiful items of clothing, shoes and accessories for their children. Little Things, a store that operates both physically and online, offers parents just this.
With a wide range of good quality and affordable childrens’ clothing and accessories on offer, Little Things has made a big impression on parents seeking out the best for their little ones. We recently caught up with Dilshan and Shevanthie, who started Little Things to find out more about their trend-setting store.
Their journey started four years ago when their daughter was born and Shevanthie struggled to find stylish clothes that were durable, comfortable and reasonably priced. She was quick to discover that this was a similar sentiment shared by other mothers as well and with that began Little Things. Initially Little Things operated via a Facebook page on which clothing and shoes were advertised and an order would have to be placed and paid for in part, before a customer received the required item. She quickly learned that some of the customers preferred to have the physical shopping experience particularly when selecting items such as clothes and shoes and so she offered customers the option to visit and purchase from a small room at her father’s office, where the products were stocked. In the meantime, Dilshan who was working with brand management at a leading firm in Sri Lanka at the time had a dream to start a company and so Shevanthie and he decided that Little Things was worth pursuing.
Little Things now welcomes customers to shop at their store and offers a hybrid model where the customer has the option to visit the Little Things store and make a direct purchase or purchase online and have it delivered to any part of the country. Customers within Colombo also have the option to “shop at home” where they can pick a couple of items and try them on their kids within the convenience of their home and only pay for the items they want to keep while the rest can be returned.
Having started with an initial product offering of kids’ clothes and shoes catering for kids from newborn to 4 years, 2018 has seen Little Things add on new product categories such as Diapers, Feeding, Nursing and Toys. Little Things also plans to add on more categories in the time to come. What makes shopping at Little Things unique is the fact that they are not restrained by their product offering as they have and plan to create a platform that will offer the complete solution for babies’, toddlers’ and kids’ needs while making the whole shopping experience enjoyable and convenient. Little Things also keeps the shopping experience exciting and engaging through various promotions such as discounts, games and raffle draws where customers can win dinners, hotel stays and many more exciting gifts. During the interview Dilshan and Shevanthie were excited about their promotion for Avurudu titled ‘Avurudu Ganu Denu’ where in addition to the discounts one lucky customer stands a chance to win a one night hotel stay at Riu Hotel Ahungalla. The hotel was selected by them due to the fun experience their kids had during their stay there.
Little Things’ procurement of products is split three-ways. Having identified and anticipated customer needs they either manufacture their own products such as unique sets of clothing, locally source products or import them. The response to the offering so far has been very positive with customers sharing their happy feedback as well as a continued growth in sales to show for it. In order to ensure customer satisfaction, several measures were undertaken by Little Things. These include all products being personally handpicked by Shevanthie to ensure that only the best choices are offered thereby saving the customers valuable time. She stated “When we offer anything to our customers we always offer products that helped us as parents, products that our kids enjoy and products that we love which are unique and fashionable, handpicked from a wide range of suppliers”. Furthermore they strive to create relationships with their customers and to make a purchase more than just a sales transaction. In this vein, Shevanthie is often requested to find theme-based clothes and Little Things is happy to accommodate and attempt to fulfill these requirements.
Most notably, Little Things goes beyond the traditional shopping experience by donating portions of their profits to help individual children and those in communities that need a helping hand. This has included helping children with their school admission fees, donating furniture for classrooms in a rural community and working with their local church on child welfare projects.
In the near future, Little Things plans to introduce a comprehensive online shopping website for their customers, expand their product categories, and expand on their brick and click business model to reach every corner of the country and offer everyone a delightful experience shopping for babies and toddlers. Discover Little Things on Facebook on www.facebook.com/littlethings.lk
Text by Fahira Hameed