444 launch

444 Unveils New Identity Extension as Next Generation Lifestyle Booking Platform


444, Sri Lanka’s largest booking platform powered by Dialog Axiata, unveiled a new extension to its identity by enabling convenient access to over 150 stylists in partnership with Club Soirte, a renowned service provider collaborating with reputed Salons, Spas, Wellness and Medical Aesthetic Centres. The launch took place at an exclusive event featuring the stylists, salon and spa owners, lifestyle media, fashion bloggers and influencers.

The service now enables customers to easily channel salon and spa appointments via the 444 platform, using the app, web or through the hotline, for easy access to book available appointments. The new reservation system for salon and spa appointments, brings absolute convenience at the finger tips for 444 customers and redefines traditional methods of calling multiple times to book a salon or spa appointment. Some of Club Soirte’s partner operator salons and spas on 444 include Mane Studio, BeWaxed, Jaal Salons, Mosh, The Wax Musuem, Zen Island, Siddhalepa, MK Style Studio, Chagall, Gavin Ryan’s Salon & Spa, Waxed Colombo and Capello Salons.

Commenting on the launch and introduction of lifestyle services on 444, Fariq Cader, Vice President – Digital Services, Dialog Axiata PLC said, “We are pleased to collaborate with Club Soirte to deliver next generation lifestyle booking services in Sri Lanka. We are certain 444 will add significant value to its customers and also the multiple partner salons and spas as they move one step ahead to extend services via digital.”

As Sri Lanka’s largest booking platform, 444 enables customers to book from movie tickets to the latest events and shows in Sri Lanka, including bus, train and the most recent addition of salons and spas – a convenient suite of services to be accessed in a few simple clicks.

Teruni De Silva, Founder of Club Soirte said, “It is indeed an honour for Club Soirte to collaborate with Dialog 444. We look forward to enabling our partner operators who have been supportive of the venture since its inception, to further expand their client base and be part of a digitally disruptive expansion that is the first of its kind in Sri Lanka”.

Service providers can now enable digital booking services from 444 by contacting the hotline on 777 444 444 or via email on

Teruni De Silva

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