yamamay odel

Yamamay now in store at ODEL


Yamamay, a leading Italian lingerie and swimwear brand, which boasts of not one but two international supermodels being the face of the brand, was launched by ODEL, the premier Fashion and Lifestyle retailer in the country, at a packed gathering attended by Colombo’s elite. “As the premier Fashion and Lifestyle retailer in the country, carrying a host of international fashion labels in our stores ODEL is ever focused on introducing a larger diversity of globally renowned brands to our discerning and fashion conscious customers. There has long been a void in the market for high quality, exclusive intimate wear for ladies. A growing base of fashionable women are seeking elegant and comfortable intimate wear which makes them feel good and we are confident that with the introduction of Yamamay, we can both fill this void and make available a wider range of exclusive and fashionable lingerie, swimwear and sleepwear to our customers right here in Sri Lanka.” said Ms. Desiree Karunaratne, Group Director Marketing, Softlogic Holdings PLC.

“It gives me great pleasure to be here in Sri Lanka for the launch of Yamamay, an iconic Italian brand” said Francesco Pinto, CEO, Pianoforte Group, who had flown down especially for the launch along with an entire team from Yamamay Italy.  “We are extremely delighted to set foot in Sri Lanka with our association with ODEL – Sri Lanka’s favourite Fashion and Lifestyle department store, who will be exclusively retailing our latest range of exquisite ladies intimate wear to the Sri Lankan market. Yamamay offers a fashionable range of lingerie from essentials to innovative intimate wear such as the revolutionary Space bra and Sculpt shapewear. Sri Lanka offers us huge growth opportunity, considering the size of the burgeoning intimate Fashion and Lifestyle market which is currently growing at 15% CAGR. Yamamay fulfils huge underlining gap in Intimate wear in Sri Lanka and will also carry the largest swimwear collection to date to be offered in the country for it’s customers. We will be soon launching our first exclusive store in the upcoming Shangri-La mall in the summer of 2019 to provide a holistic experience of the brand Yamamay”.

Yamamay’s brand Ambassador, Kate Uptown, one of the most famous Sports Illustrated swimsuit models in the world, along with Supermodel Eva Herzigova who has come on board to promote Yamamay’s fabulously feminine Christmas collection, will no doubt bring to the brand an added allure and glamour. In addition, Yamamay has collaborated with a host of top international models, including Naomi Campbell, Jennifer Lopez, Emily Ratatojski and Izabel Goulart and during most recently with the famous soccer player Cristiano Ronaldo!

Established in 2001, Yamamay has fast become one of Italy’s leading brands in the lingerie, fashionable sleepwear and beachwear segment, with over 700 stores worldwide including Dubai, London, Cannes, Barcelona and many others.

Yamamay’s product range includes underwear, lingerie, corsetry, swimwear, nightwear, clothing and accessories. Its mission is to make every store experience an emotional, creative and engaging environment, where the consumer can benefit from the excellent quality / price ratio. “The Yamamay products are glamorous, sexy, colourful and elegant. They are designed for fashion conscious customers and perfectly embody the Italian excellence and style”, said Ms Karunaratne.

Today women don’t want to be beautiful for the outside world alone: care and attention to their bodies has become a way of saying ‘I love myself’ and that’s exactly what Yamamay stands for.

In store at ODEL will be Sculpt, Space and Basic from the lingerie range, while the swimwear and sleepwear range are luxurious, glamorous and essentially feminine.

Space has been described as the lightest and most breathable bra in the world. A revolutionary item made from the innovative 3D Spacer fabric which gently envelopes every woman’s unique shape, it offers a pleasing feeling of comfort and greater freedom of movement. Sculpt is a figure hugging shapewear, made in the innovative patented 100% ‘made in Italy stretch’; indeformable and breathable Sensitive® Sculpt fabric. The Sculpt items slim the figure and comfortably accompany every movement, contributing to an overall slinky, feminine, look.

Lightness, innovation, technology and comfort are the hallmark of Yamamay, creating a range of products that are in short par excellence!

Yamamay is now available exclusively at ODEL Alexandra Place and at ODEL Colombo City Centre.

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