ODEL, owned and managed by Softlogic Holdings PLC has been a name synonymous with shopping and style, offering local fashion enthusiasts’ unrivalled shopping experiences. The country’s premier iconic fashion and lifestyle destination is known for offering its patrons the luxury of choice, from anything that’s apparel to lifestyle-related products. With the opening of the first International Shopping Mall in the country, ODEL launched its brand new outlet at the Colombo City Centre.
The new ODEL store is spread across a staggering 16,027 sq.ft., and takes on a completely refreshing and exciting look, in keeping with its trends and values. It is designed as an open-plan store and everything from its spacious layout to specially designed displays and fixtures ensure that customers walking in will have an unmatched retail experience. To complement the mall’s atmosphere, the ODEL outlet at CCC has been set up to offer a line up of products that represent international trends, catering to fashion forward clientele, carrying big names in international fashion.
With several decades’ reputation for being a one stop destination for all fashion and lifestyle needs under one roof, the latest ODEL store at CCC is no exception and has several dedicated areas for different categories of products. The apparel section of the store is one of the main spaces set to attract visitors to the mall, for its unmatched offerings in quality, stylish and trendy clothing. While ODEL’s own private labels such as TARA, BICONIC, CLOSET and LUXE cater to women, their other labels namely; WYOS (Wear Your Own Story), LIBERATION, FELLINI, DAVIDOFF, VINTAGE and PREMIUM CASUAL catering to the men. Similarly, a bright and colourful corner is dedicated for Kids’ clothing, accessories and toys. Apart from ‘Pinkabelle’ and ‘Boysenbear’ which are ODEL’s private labels for kids, the store also houses international brands such as US POLO, Allen Solly and Pepe Jeans.
Furthermore, the lingerie & footwear department along with Backstage (fashion jewellery and accessories) ensures that anyone shopping at ODEL is able to select a complete outfit within the store, providing a seamless and hassle free shopping experience. Additionally, customers in search of luxury watches and sunglasses will find a wide range of designs available from a host of world renowned brands; available at a dedicated section within ODEL. Purchasers of watches can also avail themselves to a good after sales service should they have any need for repairs or servicing of their watches.
Moreover, the Luggage department at ODEL offers a range of international luggage brands such as; American Tourister, Samsonite and Giordano to name a few. In addition to travel accessories and other travel essentials that are available, ODEL also offers repair services for luggage purchased at ODEL.
The Home department which is ODEL Home, showcases a wide array of product choices from Bed & Bath to Living room essentials, Kitchen and Dining basics including a range of premium homeware items. Similarly, the LUV SL area closely arranged provides shoppers an opportunity to browse through a selection of Sri Lankan inspired souvenirs, accessories and other items.
Another star attraction offered by ODEL, is its first standalone sports store; ODEL Sports. Located on the 3rd floor of the mall, this is ODEL’s first stand alone store that is exclusively dedicated to Fitness and Activewear. Aimed at bridging the gap between fitness fanatics and the fashion conscious, the store offers a wide variety of branded active wear and sports essentials. Whether you are into slow walks, regular jogs or intense sports, the store lets you amp your fitness game, covering sports clothing, footwear, accessories and even health supplements.
Spread across 2,888 sq.ft., the floor includes a mezzanine level and an ambience, shaped by its creative layout with mannequins striking sporty poses and changing rooms that resemble locker rooms, that will give you the feeling of being transported to a gym. Well thought out and easy to browse displays ensure that customers walking in, benefit from a streamlined organization of products which are displayed according to categories of sports, such as football, rugby, basketball, swimming and badminton.
ODEL Sports is also home to several international sports brands such as Nike, Adidas, Puma, Reebok, Speedo and Canterbury to name a few. In addition, the store also has several limited edition collectors’ items, sports accessories and supplements.
Both ODEL and ODEL Sports stores are open from 10am to 10pm at CCC daily and customers who are ODEL Loyalty members can earn and burn points across any of the ODEL stores and Softlogic Brand stores. The ODEL Loyalty program is now linked directly to the customers’ mobile phone offering customers all the more reason to shop, earn and burn points across this wide network of stores.
By: Shanya Cooray